Jami Svay (pronounced s-why) believes having your
makeup done is more than just lashes and liner. It’s beauty therapy.

She excels at finding and highlighting a client’s best
feature. "If I can make someone’s day by making them
look good, then so be it," she says.

The makeup artist and creator of Tastee Cosmetics, a national line of organic lip products, has been in the beauty business for more than 10 years, working in salons, as a cosmetics representative and as a model.

She decided to forgo college dreams of being a fashion designer once she realized that makeup artistry combined her love of color and fine art.

Building on a personal philosophy of "Everyone has something beautiful, just enhance it," Svay’s impressive client roster belies her versatility. She has worked on a range of celebrities, including Brooklyn Decker and Michael Jordan.

Svay has traveled to New York, Atlanta, Miami and Los Angeles to do makeup on editorial spreads and runway shows.

She has done work for Oscar de la Renta, Ralph Lauren, Laura Ashley, Perry Ellis, Essence and Real Simple magazines, among others.